Lead Generation Manager, Cebu City in Cebu City, Central Visayas
Responsibilities:
Manage and optimize existing campaign strategy in line with overall ad copy, bid prices, cost per conversion, cost per click, etc. across brand
Should be proficient in the optimization of under-performing listings and analysis of campaign performance
Assist in reviewing reports/ research materials and presentations and optimizing under-performing listings
Must also know how to create management reports complete with recommendations for improvements as well as tracking reports needed by senior management.
Recommend and introduce new projects, optimization initiatives and campaign improvements for websites
Coordinate with vendors and internal clients on concerns, projects and recommendations aligned with marketing while being the center of dialogue for all items related to lead generation
Implement and manage campaigns across multiple vendors such as Google AdWords and Yahoo/ Bing Search Alliance.
Analyze click-through rates and conversion across multiple platforms; quickly synthesize results and propose daily or intraday changes to optimize performance; Implement approved changes.
Support display advertising campaigns by monitoring paid & nonpaid search activity and performance.
Propose, deploy and manage A/B testing of messaging and landing page + website analysis across various terms and ad groups.
Work with web analytics to prepare tracking reports for senior management, creating new reports as needed.
Generate ad hoc reporting and analyses from search tools to support web site merchandising and sales strategy.
Bid management, Keyword updates, Creative copywriting, Landing page + Website optimization suggestion and analysis
Monitor for click fraud, build business case against vendor and manage dispute and resolution process as needed.
Stays aware of industry trends in Search Engine (both SEM and SEO) Marketing space.
Requirements:
Bachelor’s degree in Business, Marketing or Computer Science preferred
Experience working with both search and display ad networks
Google AdWords certified is a plus
Minimum of 2-3 years experience. Prefer at least 2 years of hands-on experience optimizing and analyzing bids on PPC/SEM campaigns in Google AdWords and Bing/ Yahoo Search Alliance
Experience with search engine marketing interfaces for deploying and managing paid / non-paid campaigns.
Strong communication skills and the ability to command a presence when needed
Strong Microsoft Excel skills, and ability to handle multiple high priority projects
Ability to change direction in managing online campaigns daily or intraday.
A strong understanding of online marketing and statistical analysis
Ability to work independently or in a team setting
Strong understanding of search engine marketing in Google AdWords, Google Analytics, Yahoo, MSN and AOL.
Experience with Search Engine Optimization
Experience with Excel and PowerPoint preferred
If we pick you, you will get...
Competitive Salary and benefit scheme
Weekly catered Meals
Fun Work Environment
Team Group Buildings / Outings
Fixed weekend off
Exceptional employee engagement programs
Career growth through promotion and continuous training
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